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Why did my best email flop? – Because I followed the best *gooroo* advice.

by Rahul Choudhary | Nov 28, 2023 | Marketing Psychology

I’m sitting on my ugly desk, with a mediocre coffee… writing an email. The email is written with some of the best gooroo email tips in the world. Subject line formula. Short email. Blah Blah Blah. I hit the send button hoping I’d be millionaire by tomorrow morning,...

Stop wasting money like a losing gambler – The sunk cost fallacy in marketing

by Rahul Choudhary | May 2, 2023 | Marketing Psychology

Have you ever gambled? or traded in the stock market? (No, I’m not going to ask you to invest in my Ponzi scheme) I have. Both. Both of these require an immense level of mental strength. When you’re winning. Especially when you’re losing. Because when you start...

What makes a marketing campaign go viral? – The Psychology behind viral marketing campaigns

by Rahul Choudhary | Apr 25, 2023 | Marketing Psychology

I remember I was watching TV and I saw this ad. (Yes, some of us still watch TV.) This ad was from a fintech company (I use it as well) and in the ad, there was this famous cricketer who had anger issues. The funny thing? In real life, the cricketer, he is a very cool...

Have you been to a fancy restaurant lately? – The Serial Position Effect

by Rahul Choudhary | Mar 21, 2023 | Marketing Psychology

Imagine you’re at a fancy restaurant in Paris. The waiter comes with the menu and you start looking at it. You look at the first item on the menu. It seems costly. So you browse through the pages and look at other items. You find a cheaper option. It doesn’t...

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