by Rahul Choudhary | Nov 7, 2023 | Retention
Let’s get something straight right out of the gate. Loyalty isn’t a commodity. You can’t just pluck it off a shelf, put a price on it, and toss it into your cart. If it were that easy, every brand would be swimming in die-hard fans. The mistake most...
by Rahul Choudhary | Oct 31, 2023 | Marketing
You’ve been there, right? 157 Chrome tabs open on your screen. Each shouting a different “surefire” approach to “skyrocketing” your growth. Yet, your gut tells you otherwise. Is this really the best way forward? After almost 6 years in the game,...
by Rahul Choudhary | Oct 24, 2023 | Email Marketing
Allow me to scare you a bit. What do you think of this email? Your domain name is about to expire. You need to pay this invoice if you want to keep it. Except, that’s not the case here! Even though this looks genuine… it’s a phishing email from...
by Rahul Choudhary | Sep 26, 2023 | Marketing
When was the last time you had a pastry? If it’s been long, you may get a sugar craving from what I’m about to tell you. It’s a story about a bakery. You see… this bakery, each morning, they’d bake a wide range of pastries. They’d bake everything from...
by Rahul Choudhary | Sep 19, 2023 | Marketing
Ever shouted out a secret in a busy market? No? Try it out, and you’ll find out that nobody cares! Your message gets drowned in the noise. And that’s a lot like marketing on the wrong platform. It’s not just about ‘where’ your audience is. But where they truly...
by Rahul Choudhary | Sep 12, 2023 | Retention
Ever had a store or cafe in your area suddenly shut down? It used to be a bustling spot. Always full of chatter! But one day there was just a “closed” sign. On deeper inquiry, you learned something. Despite the crowd, many were just using the free Wi-Fi and buying...