by Rahul Choudhary | Sep 5, 2023 | Marketing
Ever heard of the Zune? No? You’re probably too young then! It was Microsoft’s answer to Apple’s iPod. By all accounts, it was a good product. But the problem? Timing. Microsoft introduced the Zune way after the iPod had gained dominance. The iPod had the...
by Rahul Choudhary | Aug 15, 2023 | Marketing
How often do you find yourself buried in spreadsheets? Or do you not bother about your budgeting at all? In any case, you need to stop! First of all, you’re not alone. A lot of business owners get stuck in the planning of their marketing finances. They lose...
by Rahul Choudhary | Aug 1, 2023 | Marketing
You’ve probably faced this once or twice. Opening an email or visiting a website only to find a confusing wall of text. Something that makes interacting with a brand feel more like solving a tricky crossword puzzle. It gets quite exhausting. Isn’t it? Know...
by Rahul Choudhary | Jul 25, 2023 | Marketing
I bet you still remember that one ad. The ad that had you reaching for tissues. The story of a loyal dog waiting for its owner. The heartwarming story of a grandfather and his grandson. You can’t remember the product they were advertising, but you remember the...
by Rahul Choudhary | Jul 11, 2023 | Marketing
Who doesn’t wanna generate more buzz for their brand? But you know what? You don’t just have to rely on your own efforts to make that happen. That’s the old way! In 2023, the game has slightly changed. You see… your audience wants to actively participate in shaping...
by Rahul Choudhary | Jun 27, 2023 | Marketing
Did you know that “words” only account for 7% of the overall message you’re trying to convey? Yup! Only 7%. The rest? 38% vocal cues i.e. the way those words are said. 55% Non-verbal cues. (Data: Albert Mehrabian’s 7-38-55 rule, 1960s study!) Words are...