by Rahul Choudhary | Oct 3, 2023 | Research
Have you ever played a matchmaker? Say you have to find a match for your best friend. You wouldn’t set up your best friend with just anyone, right? You’d find the perfect match based on what you know about them. It’d be like piecing together a beautiful...
by Rahul Choudhary | Aug 29, 2023 | Research
You asked. I listened. Recently I did a post on creating customer personas, and a lot of folks asked for a template. Which I didn’t have at that time! Someone also told me that they were using multiple templates from different people because none of them were ‘that...
by Rahul Choudhary | Jun 20, 2023 | Research
Have you ever heard of the story of David and Goliath? It’s an old story with an important lesson for every business owner. You see, Goliath was a GIANT. But David, merely a shepherd boy, wasn’t intimidated by his massive opponent. Instead? He studied...